Holly Gressley is a designer based in Los Angeles. I currently work on the product design team at Netflix. Prior to Netflix, I worked in design leadership roles at Vox Media and Quora, and as a design consultant with companies like Adobe, Airbnb, Apple, Dwell, IDEO, and Intuit. Before moving to California in 2010, I ran a design studio in Brooklyn called Rumors and worked with publishers like NY Times, Wall Street Journal, Conde Nast, and others. In my spare time, I enjoy learning about urbanism, architecture, and art, and hiking with my dog Izzy.
At Vox, I’ve been managing a distributed team of designers responsible for the evolution of Chorus, Vox Media’s proprietary web-based content management system. Chorus powers storytelling across our eight brands and 325+ websites each day. Our team is focused on the creation experience. Together, we migrated and redesigned the experience of tons of new storytelling and collaboration features onto a new story editor. Our team also redesigned the editorial team dashboard, improved search and publishing capabilities based on user feedback, and built a new storytelling format called packaged content in collaboration with the Audience Experience team.
"The story editor is honestly a dream. The amount of time it took me to format anything in HTML from 2015-2016, compared to the time it takes me now, is insane: At least half my day before, now minutes."
— User survey, February 2018
Chorus design system
Our team at Vox Media has spent the last two years designing and implementing a component-based UI system and front-end framework in order to unify the user experience across our entire platform of applications. We established a look & feel style guide as a starting point. From there, we researched, defined, built and iterated on a core set of UI components. It’s been incredibly exciting to see our tools change before our eyes, and we’re excited to further evolve the design system in 2018.
During a hack week, a team of designers and engineers designed and built a read-only iOS app. The Anthology app showcased the work of our Top Writers, whose work was collected, edited and published in the Quora Anthology books. In addition to the app, I managed the design, editorial direction, and production for the books themselves.
From 2007–2010, I cofounded and ran the Brooklyn-based design studio Rumors. We provided design and creative direction for interactive, brand, and editorial projects for clients that ranged from startups to Fortune 500 companies.